Love is in the air and Nigerian bank users have spoken. ‘Who is the love of your life? Who is your crush? Your side boo? Your worst ex? Who will you break up with?’ Here at Ciuci Consulting, our annual banking report – What Retail Banking Customers Want for 2020 has started on a ‘love note’ with the #BankLoveChallenge.
This challenge was conducted to discover the love-hate relationship between Nigerians and their banks. The favourite banks of respondents across all age groups were listed with the reasons why they melt their hearts and fill their tummies with butterflies. The survey conducted by Ciuci Consulting in partnership with The Guardian used a random sample of 1,023 respondents across Nigeria. The results showed that the top 5 most loved banks are GTBank, Zenith Bank, Access bank, First Bank and UBA.
Most Loved Banks
It is that time of the year when hearts flutter unreservedly and almost everything we do is painted with love. Ciuci Consulting’s annual banking report on what Nigerian banking users want has seen a consistent perception ranking – with a few exceptions – of top tier banks over the years. The #BankLoveChallenge results saw respondents across all age groups and gender reveal GTBank, Zenith Bank, Access Bank, First Bank and UBA as the top five most loved banks at 32.75%, 12.71%, 12.12%, 9.97%, and 7.14%, respectively. The respondents stated convenience, reliability and customer service as their reasons for having such strong feelings for these five banks. Access Bank and GTBank also topped the side boo category at 17.20 % and 17.01%, respectively.