Unbundling mass communication, a blessing in disguise, experts say

 
Tue Jan 14th, 2020 - Lagos
 

Executive Secretary National Universities Commission NUC Prof. Abubakar Rasheed


It started as a rumour, which many in the communication sector dismissed. It’s now official: the era of mass communication as a degree programme in Nigerian universities has ended, as the National Universities Commission (NUC) has unbundled the discipline into seven separate degree-awarding programmes to meet present demand. Though many have expressed fears and concerns that mass communication has been scrapped, experts have said there is no need to fear. They said the decision is in the best interest of communication students.

According scholars who spoke to The Guardian, those who studied mass communication degree will understand that the sections are too many to be handled as one degree programme. Prof Lai Oso of School of Media Communications, Lagos State University (LASU), lauded the move by NUC, saying it is a welcome development. Oso, a member of the team that suggested the unbundling, said the mass communication degree was too packed and would not allow for maximum coaching in the various field.

According to him, “The mass communication curriculum cannot accommodate the new developments in the media trends particularly, the changing landscaping of politics and economy.”Prof. Ralph Akinfeleye of the Department of Mass Communication, University of Lagos, said the unbundling was long overdue, as 76 ‘wise men and women’ had been on the document for two years. He said, “the programme is too large and what we give the students is a little of everything. But professionals today have demanded for specialisation. We are not phasing out mass communication, mind you.”

 
 

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source: Guardian